Frequently Asked Questions (FAQs)
- What's the difference between Search Marketing & Search Engine Optimization (SEO)?
Search Marketing refers to the practice of placing (paid) Ads which display based upon a consumer's online search and is sometimes referred to as cost-per-click, or CPC. SEO is the process of optimizing your website and links to it in order to make your site more "relevant" in the search engine world, and thus making it appear higher in the "organic", or free, search results. - Why would I need these strategies if I do business or sell products offline?
Because buyers are increasingly using online resources to discover and research offline businesses in their local area. It is critical to be "discoverable" online in order to reach these important local prospects. - Why can't I do this myself?
Actually, you can. But, as with accounting, legal, or real estate, this is a service which can be delivered far more efficiently by experts that stay continually in front of the current methods, shifting market pressures, and specialized knowledge of the field. By working with us, you also get the tremendous benefit of our knowledgebase which undergoes constant refinement based on our dozens of clients in your exact industry. - How much will this cost?
As with most things, there is a range which depends upon these key criteria: the needs of your business, the geographic area in which you do business, the breadth of your products & services, and your expected advertising budget. - Why would I do this if all my business is in one market or local area?
That's precisely why you would benefit from these services. Over the past couple of years, the online search engine processes have improved to the point that we can set very local target regions in which to display your Ads. Thus, if you're doing business mainly in Denver, than only people doing online searches in Denver will see your Ads. - This seems complicated and time consuming - what will it take to make it work?.
We have developed a process that simplifies the complex and allows for rapid deployment of your campaigns. It takes only a small amount of time for you upfront in order to help us understand your brands, market focus, & differentiators. We do the rest and most new clients have their first campaigns running within one week!
Call us with any other questions you have - we'd love to work with you!
WHEN CHOOSING AN ONLINE MARKETING PARTNER, LOOK FOR a company that takes the time to understand your business.
One that doesn't take a "one size fits all" approach when it comes to your campaign development or Ad placements. One that combines hands-on creativity with cost-effective methods.
AV NetResults stays focused on results by focusing on you.
Has a wide view
Draws on experience of thousands of campaigns with
needs similar to yours
Develops relevant data
Mines and analyzes data that helps your business make better, cost-effective decisions
Is highly responsive
Listens, answers questions, asks for clarification. Gets back to you when promised.
Ok, we don't have them all. But we've got quite a few because we've been doing this for a long time. And since we know that most of the answers actually come from you, our clients, we've got just the right questions for you to get to them. And with those answers we can get your online marketing strategy translated into a real program with real results.